Pencil Push-Down

Overview

Info Independent of State

Behavior: Ad should automatically expand on page load and retract after 10 seconds if no user interaction occurs
Max initial file size: 40 kb
Max polite file size: 60 kb
Max total file size: 100 kb
Special instructions: The z-index should be set to 0 so the navigation drop downs that appear above the pencil ad on LIN sites are accessible and expand over the pencil ad

** Supported on Chrome, Firefox, Safari and IE 10/11 browsers. **

IMPORTANT NOTE:  If this ad is sold, coordination with the Digital Director is absolutely imperative to place the ad module on the page the day of the event and remove it the day after – otherwise, this ad slot would continue to cost our serving fee for all blank impressions served on days where no pencil event was active.

Expanded State

Width: 1000 px
Max Height: 250 px
Animation: Animation should complete within 10 seconds (prior to earliest possible non-user-initiated retraction)
Retraction: Ad does not fully close, but collapses to the retracted state described below; ad must contain a close button to allow a user-initiated close at any time and should close automatically after 10 seconds if no user interaction occurs
Required Clickable Actions:
1. Clickthrough
2. Close button
Special Instructions: Ad may not contain auto-play audio and/or video

Retracted State

Width: 1000 px
Max Height: 30 px
Animation: Animation is not allowed for the retracted state
Expansion: Click to expand only
Required Clickable Actions:
1. Clickthrough
2. Click to expand button
Special Instructions: Ad may not contain auto-play audio and/or video

Static Backup

Width: 1000 px
Max Height: 45 px
Animation: Animation is not allowed for the static backup
Max File Size: 40 kb