Overview – Mobile Display
The following specifications and guidelines are provided by our mobile platform provider.
|Name||Dimensions||Max File Size||File Types Accepted|
|iPhone / Android||320×50||19k||jpg, png, gif|
|iPad||728×90||40k||jpg, png, gif|
Additionally, display ads with white or light backgrounds must have a minimum 1px border with the color assigned to #dadada to clearly distinguish itself as advertising.
The call to action text under each banner can be up to 16 characters, including spaces and special characters. This text also links to the advertiser’s landing page. Clients should select one of the following types of landing pages and adhere to the corresponding guidelines.
NewsTouch Mobile Pre Roll
Specs & Guidelines
Video Size: 720×480 or 640×480
Aspect Ratio: 4:3 is strongly recommended – 16:9 will be accepted
Video Compression: MPEG-4 (MP4)
Video File Type: MP4
Video Max File Size: 2.2 MB Max
Video Bit Rate: WiFi – 400kbps; Cell – 150kbps
Video Frame Rate: 30 fps
Audio Initiated Audio Rate: 48 kbits/s
Version Compatibility: Markets will be responsible for file conversion and must supply a URL to the MP4 file once it’s been uploaded.Eg.http://media2.fox11online.com/video/preroll/VanVreedes_SWL.mp4
Maximum Spot Length: 15 seconds
3rd Party Tags: N/A at this time; Only DFP-hosted Linear VAST creatives are compatible across mobile devices
Companions Ads: N/A at this time
Ad Op’s Turnaround Time: Standard 3 Days
NewsTouch HomePage Prestitial Opportunities
This is a homepage opportunity only. The Prestitial will be frequency capped at 1 impression every 3 hours per user.
Any iPad opportunity MUST include both Portrait and Landscape sizes to ensure the client is getting full benefits of this opportunity.
The Video Prestitial “Ad Title” should be Advertiser Name only.
- Smartphone Apps – 320×480
- Tablet Apps – 1024×768, 768×1024
- Acceptable File Types – JPG, PNG, GIF (non-animated)
- Maximum File Sizes:
Smartphone Apps – 320×480 – 40kb max
Tablet Apps – 1024×768, 768×1024 – 80kb max
- Auto-close is required and will be set to 10 seconds
- No 1px border is required
- Asset minimum resolution should 600x400px or larger
- Acceptable File Types for Video – MP4, m4v
- Maximum File Size for Video – Up to 4 MB
- Acceptable Video Length: 15 or 30 seconds
- The client video should be transcoded at a 640×480 dimension to ensure quality across all mobile platforms, however, 400×300 is the min requirement
- Aspect Ratio should be set to 4:3 or 16:9
Standard Landing Page Types
Below are the standard landing page types offered by the mobile platform provider for advertisers. Clients may also choose to link their banner ad directly to their own mobile website. This does not require creation of a landing page in the mobile platform’s ad system. It is recommended that advertising clients use either a standard landing page from the options below (free), hire a local mobile web designer to build a mobile website or use online tools to create a mobile website.